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Privacy Policy

Personal Information

Soffe respects your privacy. In general, you can visit Soffe on the Web without telling us who you are or revealing any information about yourself. There are times, however, when we may need information from you, such as your full name, home address, e-mail address and phone number. It is our intent to let you know before we collect personal information from you on the Internet.

Information collected by Soffe is used internally by authorized Soffe employees for three main purposes. First, we collect information to determine how to improve our site by seeing which areas, features and products are most popular. Second, we collect information in order to personalize the site for our customers. For example, in the future, we may recommend products or features you may like based on what you have liked in the past. Lastly, we keep track of the domains from which people visit us. We analyze this data for trends and statistics, and then we discard it. We do not sell, rent, loan, or transfer any personal information regarding our customers to any unrelated third parties.

Is Shopping Soffe.Com Secure?

Yes. We're very serious about guarding your personal information. Soffe employs a VeriSign Secured checkout process. The VeriSign Seal guarantees you best-of-industry, 256-bit encryption of all data transmitted between your computer and Soffe.com. All of your personal information is strictly confidential and will never be shared with anyone without your explicit permission. Click here for more information about our VeriSign SSL Certificate.


There are various technologies, including one called "cookies", which can be used to provide you with tailored information from a Web site. A cookie is an element of data that a Web site can send to your browser, which may then store it on your system. Some Soffe pages use cookies or other technologies so that we can better serve you when you return to our site. For example, we use these cookie files to track your clicks as you go through the Soffe Web site, to keep track of items you put into your shopping cart, to tell us whether you have visited Soffe previously, and to help us determine whether you came to Soffe from a particular Internet link or banner advertisement. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether to accept it.

Children's Privacy

M. J. Soffe, LLC. is committed to protecting the privacy needs of children and we encourage parents and guardians to take an active role in their children's online activities and interests. M. J. Soffe, LLC. does not knowingly collect information from children under the age of 13 and M. J. Soffe, LLC. does not target its websites to children under 13.

The United States Children's Online Privacy Protection Act went into effect on April 21st, 2000. In order to comply with that law, M. J. Soffe, LLC. will not knowingly process any data that was submitted to us by a visitor who is under 13 years of age. Please Visit this site for information from the Federal Trade Commission about protecting children's online privacy.