Soffe | The Strength Is In Us
Our brand is rooted in an overlooked truth about modern exercise and training—we do it together. Whether it’s running, yoga, Pilates, dance, cheer, spinning, circuit training—whatever you’re doing, someone is always there with you. These people—friends, teammates, instructors, classmates—inspire us, push us and help us get the most out of ourselves.
Get inspired and be a part of something bigger than yourself. Join us and let us help you find your strength.
Soffe’s legacy began in 1946, when it first hit the scene as a distributer to military exchanges and college bookstores, and we’ve never looked back. In the ensuing decades, we expanded our focus to include activewear for all types of athletes and exercise. In 2003, Soffe was acquired by Delta Apparel Inc. (NYSE MKT: DLA), and this partnership helped further our growth.
As of today, Soffe has positioned itself as a market-leading, all-American lifestyle activewear brand for men, juniors and children. And it has done so by staying highly attuned to the ever-changing landscape of athletics and exercise.
The Soffe juniors’ line continues to find inspiration in the brand’s cheerleading roots — a sport defined by what a group of women can do when they work together — but has expanded its vision to include must-have apparel for yoga, dance, running and more, as well as a new performance segment comprised of technical fabrics and trend-driven fashion influences.
Soffe’s men’s offerings are still rooted in the military — another example of what a strong sense of community and togetherness can do. This line is tough, durable and dependable, and it is designed to channel America’s original athlete: the soldier.
And because team sports are the gold standard for working together, Soffe offers Intensity, which is focused on outfitting sports teams. Soffe takes the latest styles and combines them with on-the-field sensibilities to create smart performance uniforms, practice gear and accessories.
We are greater than our individual limitations, we can soar. United we can push ourselves beyond where alone we would have stopped. What we become tomorrow depends on what we do today—so let’s do this, TOGETHER. #TheStrengthIsInUs